As the client prepared to launch a monthly design challenge, they wanted new copy for their home page that would tell their story and convey what participating designers could gain, including life-changing interviews.

I wrote all the copy for the official website of The Heart of the Deal ahead of the book launch in 2017. We wanted the site to feel connected to Anthony Lolli's personal brand (as seen on anthonylolli.com) since the book is as much memoir as business advice.

I wrote the full copy for the website of Anthony Lolli, a New York entrepreneur and real estate investor. The client wanted to refresh his personal brand in time for the launch of his debut book, with copy that put a polished spin on his journey and the breadth of his achievements.

I wrote all of the copy for the launch of this site, a portfolio for all the various companies and ventures under the Lolli Brands umbrella. The client wanted a simple, clean site with articulate descriptions of each of their ventures in a unified voice.

As this New York real estate company expanded from a single shop to a quickly growing franchise, they opted for a total website refresh. The client wanted copy that would highlight the brand's latest news and accomplishments, put a spotlight on their executives, and explain what made their company unique in a crowded marketplace. (Note: linked site is archived)

I revised and updated all copy for this credit repair organization's website. The client wanted to promote their products and services and show off their testimonials and success, but needed to ensure that the wording met with the strict regulations and guidelines overseeing their industry. (Note: linked site is archived)